The Success Of Alibaba Company Essay - 1140 Words

Alibaba provides Chinese customers the option of being able to find whatever they need because they are linked to everyone that is in the market. Whether you are a large business or a small independent business, Alibaba gives you a chance to flourish. The Chinese market, which is very receptive to online shopping and these revolving around the internet makes the market easily penetrable for a company like Alibaba. Alibaba also benefits from not having any of their distribution centers near so they can keep their prices competitively low. Lastly, it’s also important to note that there are limits in the Chinese market, when it pertains to investment and financial services. 1. Given that Alibaba does not own or distribute any of the merchandise exchanged on its sites, describe what factors had to develop for the company to succeed. One of the main factors that was essential to the success of Alibaba was the commitment to distributing quality products. When building a company from the bottom you can only get it going by establishing brand loyalty and getting people talking about your products to new customers. If you push out poor quality products, it can have a negative effect on the reputation of Alibaba. Another thing to be cognizant of is the security of money and making sure that they comply with all regulations. Lastly, Alibaba has to separate themselves as a leader in the market. No more than ever, many companies are operating through the idea of online shopping. 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